Marketing and Advertising
Kommisjonen arbeider for størst mulig etisk standard i internasjonal handel ved selvregulering. Internasjonal harmonisering av markedsføringspraksis i den private sektor og synspunkter på myndighetenes initiativ med hensyn til forbrukerbeskyttelse er andre satsningsområder. Kommisjonen undersøker nye media og markedsføringsmetoder, slik at ICCs serie av markedsføringskodekser ar ajour med praksis.
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ICC Advertising and Marketing Communications Code
ICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.
ICC Guidance on Native Advertising
The International Chamber of Commerce (ICC) has long been promoting the global development of the digital economy and the stable growth of its underlying information and communication technology (ICT) platform, via private sector policy leadership, regulatory advocacy, and the promotions of best practices. To this end, ICC has always championed the use of effective self-regulation.
ICC Guide for Responsible Mobile Marketing Communications
ICC Guide for Responsible Mobile Marketing Communications offers guidance on mobile privacy issues, particularly relating to marketing, to ensure a common approach across borders.
